The Influence And Development Of Brand Design In Shanghai

Brand design is based on the correct positioning of the company or product, based on the visual symbolic communication under the brand definition. Simple understanding is to gradually transform abstract concepts or ideas (who I am, my ideals, who I will become) into visual images and symbolize them to give them value and meaning, so that the audience can easily recognize them and form memory. Enhancing trust ultimately affects its behavior.

First of all, from the stage of formalism with beautiful graphics to the stage of embodying the connotation of brand culture. From the beginning, the absolute belief in the formalism of the aesthetics of the brand’s visual image and graphics led to the proliferation of graphic symbols for the brand’s visual image, and the design was seriously deviated from the essence of the brand product. Numerous graphic symbols with similar shapes flooded the eyes of consumers. What the reader sees is countless similar forms of graphic symbols, which also leads to the increasingly complicated and high-priced application of the brand visual image design process, which causes the price of brand products to rise severely and increases the cost of the enterprise.

Secondly, from the role of selling brand products and strengthening the image to the stage of promoting the role of brand concept. Brand logo design is no longer the original role of simply distinguishing brand products. Its passive status gradually rises to the active status. It promotes the concepts and concepts of the brand it represents to people, and reaches an emotional relationship with consumers. Resonance allows consumers to truly feel the cultural connotation of the brand. Only when the way of thinking is changed can we better carry out creative design. There are two ways of human thinking: one is clear, precise, and logical thinking; the other is vague, rich, and artistic thinking. It mainly has thinking methods such as imagination, association, and deconstruction.

Brand design will become more diversified. We will find that when people are taken as the first indicator, the comfort of people will measure whether the design is good or not, because in the past, everyone will use the effect and style to measure it. Is this a good design? In the past, the design was only to satisfy the eyes and satisfy the body, but the current design satisfies everyone's comprehensive experience-I am very comfortable inside, and I am willing to continue to stay.

Nowadays the design began to become multi-dimensional. We found that the design of the future will initially evolve from a single requirement in the past to a requirement for a non-detailed overall experience. His requirement may be an integration of value, program level, function, and more requirements. The key point is that it doesn't need to be comprehensive, as long as there is a core prominent and overall feeling improved, people will be willing to stay in such a design environment.

Speaking of shanghai, we all know that it is famous as its culture and brand design, the most developed brands and designers are in Shanghai. These years Shanghai attracted more and more people with dream of being an designer or building a design company. I also believe that Shanghai will be more advanced in brand design.